Last Updated: 1 year ago
Group 06 KKN Students of the Faculty of Islamic Religion and Teacher Education (FAIPG) Djuanda University (UNIDA) carried out the UMKM Banner activity as a means to increase competitiveness in digital marketing in the modern era. This UMKM Banner activity will be carried out from 30 July 2024 to 05 August 2024, has 4 stages with a work duration of 7 days. The location we went to was Pasir Jaya Village, Kp. Pasir Menjul, District. Cigombong, Bogor Regency, West Java.
This activity has several stages, including firstly students discuss the banner design with MSMEs around Pasir Jaya Village focusing on Pasir Menjul Village, after conducting discussions students create a banner design according to agreement with the relevant MSMEs which includes product information, MSME name, contact person, address, etc., then the banner is printed by students and installed in strategic places to increase product visibility. After going through 3 stages, the banner is ready to be used as an effective promotional tool to increase consumer awareness and consumer interest.
In this activity, the entire FAIPG UNIDA KKN group hopes that this activity will not only be an effective promotional tool to increase consumer awareness and consumer interest, as well as increase competitiveness in digital marketing in the modern era, but can also be used as a means of building a solid foundation for the growth of MSMEs. sustainable and highly competitive.
